STYLE STATEMENT: 5 REASONS WHY A PERSONAL SHOPPER CAN IMPROVE YOUR LIFE

BY MARLENE EISNER Let’s face it, if you’re like most men, shopping for clothes is not your favourite activity; it’s either a chore, a bore or a time-suck in an increasingly busy life. Not to mention all the items purchased that you don’t end up wearing. Or that don’t fit properly. Or that don’t look […]

A Man’s Guide to Denim Jackets

Denim has been around for a long time. Its fascinating journey starts through the great sea explorations of the 1500s, to French and Italian fabric weaving, to slavery and gold mining, right to present-day $3,000 designer denim clothing. The name of this fabric was serge de Nimes, and it later transformed into a more easily […]

Elastic Fantastic

Looser wool trousers with comfy waistbands are in. Take a deep breath, let loose and ditch the skinny pants. Sleek, slouchy trousers are back in a major way. From Hermès to Uniqlo, it seems every designer and fashion brand is in on the comfort factor. Want to join them? Stylist Anja Potkonjak from Alphamale Styling […]

Alpha Male Fitness – Why You Should Train Like an Athlete

Too many men make the mistake of focusing on looks over performance in their training. While it is important to look good and feel confident, overlooking the athletic side of things can actually hurt your progress, both in terms of strength and aesthetics. Unless